CLIENT
Wisconsin Economic Development Corporation
AGENCY
Hoffman York
Art Director
Emily Adkins
WEDC SizeUp Campaign
Wisconsin Economic Development Corporation (WEDC) empowers Wisconsin businesses and helps communities find success. One way they do this is through free tools. SizeUpWI is a free marketing tool that helps small businesses grow faster, smarter. 
I worked as an Art Director on a team to create a campaign to encourage small businesses to use the new SizeUp tool. We delivered the message using the framework of our larger WEDC brand campaign featuring real, small Wisconsin businesses.
Campaign assets included digital banner ads, social ads, radio and video.