CLIENT
School Specialty
AGENCY
Core Creative
DESIGNER
Emily Adkins
School Specialty Video Series
School Specialty is the most extensive provider of solutions focused on helping educators help students succeed. School Smart, a brand under School Specialty, offers educators quality products at an affordable price. I had the opportunity to assist in the concept creation and art direction of a Lab Test series video featuring children's finger paints. The Lab Test video series follow a similar formula, comparing School Smart products against national brand products in amusing and clever ways. To demonstrate finger paints, we used "tiny hands" not only to represent the kids who might use the products, but to add a hint of humor.