CLIENT
Builders FirstSource
AGENCY
Hoffman York
Art Director
Emily Adkins
Builders FirstSource Digital Tools Brand System
Builders FirstSource (BFS) is the nation’s largest supplier of structural building products to the professional market for new residential construction and repair and remodeling. BFS saw an opportunity to bring a suite of tools to homebuilders to revolutionize their businesses. As a result, Digital Tools was launched. BFS Digital Tools help accelerate the sales process, better engage homebuyers, and streamline construction.
This new suite of tools needed a brand identity and a visual system for each tool that fits in the BFS family. I designed a brand system that uses simple and effective symbology to represent complicated tool capabilities.  

I created the Digital Tools icon by combining a computer mouse cursor and a home structure, which represents the powerful digital experience and access builders have when planning their building projects.

The Digital Tools Product logo designs were created using a logo system based on the Digital Tools logo home structure shape. Based on the product capabilities, the logo is either created with a 2D or 3D home structure as a starting point.